How much do small twitch streamers make?

As a small streamer, you can’t expect to earn a significant amount of money. In a survey, 72.8% of smaller streamers are yet to earn any money from their Twitch live streams. Even those that are making money, the vast majority of them are earning less than $100 a month. Small Twitch streamers don’t have a big enough following to make money through affiliate programs, sponsorships, or merchandise. As far as a streamer’s first Twitch payment, this is usually between $100, and $150, because Twitch had a $100 (now 50$) threshold that you need to make before they are going to pay you anything.

Generally speaking, it is going to take longer to receive your first Twitch payment than it is going to take to receive future payments. From the first payment, the average Twitch streamer is going to typically begin earning between $100, and $1000 until they make a partner. Active partners are going to typically earn a minimum of $500, depending on the size of their community, and the content they put out there.

Of course, if you are a smaller Twitch streamer, you are going to make less money, but there are a lot of smaller Twitch streamers out there that don’t have the goal of turning their Twitch live streams into a career, and as a result, money isn’t always the main motivator for their content. In a survey, 64% of respondents said that they only plan on streaming as a hobby, and don’t plan on making a career out of it.

How Much do Twitch Streamers Make per Ad?

This amount depends on how many people view the ad, as well as how many of them are using AdBlock when they are watching live streams on Twitch. It depends on how many people view the ad. Twitch currently pays its streamers $3.50 USD CPM. That means that for every 1000 people who sees an ad on a streamer’s channel, that streamer will receive $3.50. It doesn’t matter how long the ad is either. A 15 second ad pays the same as a 3 minute ad. If you’re a big streamer who regularly gets over 1000 concurrent viewers per stream, then you could make a nice handful of money by running ads.

Let’s face it though, if your community is that large, you’re probably already getting paid sponsorships which pay a lot more. If you have a small community, then running ads won’t get you much money at all. I mean, you’ll be lucky if you clear more than $5 in ad revenue each month, and that’s assuming you run an ad every 30 minutes or so. There is one good reason to run ads though, and that is to keep pre-roll ads to a minimum. If you run a 30 second ad every 30 minutes, you basically cut pre-rolls down 50%. This means people coming into the stream can immediately see your content instead of waiting anywhere from 30 seconds to 4 minutes.

How Much Do Twitch Streamers Make per Bit?

It is estimated a single bit is worth $0.01. However, how many bits will be donated to them each time they stream can rarely be predicted. Some streamers can wait months for a single donation, while others can earn $2–10 in donations per stream.

How much do Twitch streamers make per subscription or sub?

The most consistent income of Twitch streamers comes from subscriptions. To subscribe to a channel, a user needs to pay $4.99 per month. There are no discounts for long-term subscriptions. The platform takes 50% of all subscription fees. As the end result, a Twitch streamer earns roughly $2.50 per month from one subscriber. While the number of subscribers varies, the average streamer (across all games and categories) has around 100 subscribers. This means that their monthly income from subscribers comes down to roughly $250 per month. While it may not sound that impressive, it’s still more than what an average OnlyFans creator makes in a month.

If even half (500) of your viewers subscribed to the lowest tier subscription ($4.99), you’d make a cool $1,247 per month from subscriptions. That number doesn’t include revenue from advertisements. The absolute top of Twitch makes a lot of money, these streamers, due to their status, earn an extra $1 per subscriber meaning they make $3.50 per sub compared to $2.50 per sub.


If you’re looking to “get rich quick,” Twitch isn’t the path to financial freedom. But, if you’re looking to make money doing something you love and the money is more of a “bonus” rather than something you rely on, then yes, being a streamer can be worth it. You must be dedicated to promoting yourself and getting followers to make it worth it, though. Otherwise, you’ll end up making peanuts for what feels like all of your free time streaming on Twitch. So when you ask yourself “how much do Twitch streamers make,” it all comes down to the work they put into it.

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